MAIN DIRECTIONS IN THE PUBLISHING AND POLYGRAPHIC COMPLEX

Abstract

The article reveals the main issues related to the management of publishing and printing companies in the current conditions of economic development. The enterprises of the publishing and printing complex are considered as objects of investment. The basic functions of management, such as planning, organization, motivation, analysis, control are defined. Modern enterprises, which meet the needs of consumers and meet their economic interests, along with the classic tasks perform a number of socially significant functions that do not provide direct capitalization, but become a prerequisite for competitiveness. Thus, the implementation of social projects requires additional costs and is not for profit, adherence to the principles of green economy does not always have an economic benefit for the company, but requires investment. In this way, the management of enterprises becomes more open, externally oriented, and the focus shifts from the economic purpose of functioning to the social mission of the business entity. This fully corresponds to the enterprises of the publishing and printing industry, which is not a priority sector of the national economy, but is attractive to investors as one that is associated with the formation, use, development of intellectual capital. We analyzed the general management methods used in publishing and printing companies, the results of which established a number of features. Economic management methods are more developed in medium-sized enterprises, which in their work are guided by the provisions on bonuses. The payment of bonuses in small businesses is unsystematic due to the unstable amount of funding, and depends on the decision of the head of the distribution of funds between different areas of development, which negatively affects the motivation to work. At the same time, to increase the level of social protection of workers, printing companies are introducing an hourly form of wages for workers, which helps to stabilize wages in underemployment. To ensure the competitiveness of printing production, it is advisable to ensure the efficiency of production by improving operational and calendar planning, the use of parallel or combined cycle, automation of orders, improving quality control in preparation for printing, development of logistics capacity, focus on high level of services.