Emosi Positif Dan Motivasi Hedonis Terhadap Pembelian Impulsif Pada Aplikasi Online Janji Jiwa (Studi Kasus Pada Mahasiswa Universitas Tridinanti Palembang)

Yuni Adinda Putri
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Abstract

Business growth in Indonesia is currently increasing rapidly. Various types of new businesses selling products have sprung up, especially businesses in the food and beverage sector. The current business trend among the public, especially millennials, is the growth of the domestic coffee shop industry, one of which is Kopi Janji Jiwa. This study discusses positive emotions and hedonic motivation toward impulsive purchases in the online application of Soul Promise. The research took a sample of 96 respondents. In analyzing this study using the SPSS application by testing the Validity Test, Reliability Test, Multiple Linear Regression Test, F Test, T-Test, Correlation Coefficient Test, and Coefficient of Determination Test. The results of the study found that positive emotions did not affect impulsive purchases in the online soul promise application.
心理积极与享乐主义对心理承诺在线应用的冲动购买(tridin反Palembang大学案例研究)
印尼的商业增长目前正在迅速增长。各种销售产品的新企业如雨后春笋般涌现,尤其是食品和饮料行业。目前大众,尤其是千禧一代的商业趋势是国内咖啡店行业的增长,Kopi Janji Jiwa就是其中之一。本研究探讨了“灵魂承诺”在线应用中冲动购物的积极情绪和享乐动机。该研究抽样调查了96名受访者。在分析本研究时,运用SPSS软件进行了效度检验、信度检验、多元线性回归检验、F检验、t检验、相关系数检验和决定系数检验。研究结果发现,积极情绪对在线灵魂承诺应用中的冲动购买行为没有影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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