“Second Verse, Same as the First?” An Examination of the Evolution of Entertainment Management Academics

Abstract

The purpose of this research project is to examine current trends in music, entertainment, and sport management academic curricula. Historically, many music and entertainment programs focused on music production and performance. Developing programs are placing greater emphasis on a broader entertainment model incorporating business management skills. A similar evolution is evident in sport management programs. Currently, sport management programs are incorporating a broader scope into their curricula and infusing entertainment management into their offerings. Information collected from academic websites, including course titles, descriptions, and program information, are examined to compare the curricular requirements. This investigation could lead to greater insight regarding the continued evolution of entertainment curricula. This broadened academic vision may benefit all stakeholders by infusing different thoughts and points of view to the academic development of programs.