Student Data Privacy and Automatic Textbook Billing

Tina Weyland
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Abstract

The textbook market in U.S. higher education is changing. In recent years, publishers have developed an automatic billing model, in which colleges and universities negotiate deals with publishers to provide ebooks and courseware to students, folding the cost into student fees. This model is commonly known as "inclusive access." Because it offers students first-day access to course materials - important to student success - as well as some savings over full-priced standard textbooks, it is becoming popular with faculty and administrators. But textbook publishers are promoting these plans for another reason: The data they can collect with digital materials opens a lucrative new market, allowing them to diversify into analytics services.
学生数据隐私和自动教科书计费
美国高等教育的教科书市场正在发生变化。近年来,出版商开发了一种自动计费模式,在这种模式下,学院和大学与出版商谈判,向学生提供电子书和课件,将成本计入学费。这种模式通常被称为“包容性访问”。因为它让学生第一天就能接触到课程材料——这对学生的成功很重要——而且比全价的标准教科书节省了一些钱,所以它越来越受到教师和管理人员的欢迎。但教科书出版商推广这些计划的另一个原因是:他们可以通过数字材料收集数据,从而打开一个利润丰厚的新市场,使他们能够将业务多样化,进入分析服务领域。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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