Komunikasi Strategik dalam Pengurusan Komunikasi Organisasi: Definisi, Pendekatan dan Pelaksanaan

Abstract

Strategic communication is an effective communication of information distributions at every level includes individual, group and organization. In terms of organizational management, strategic communication defined as a purposeful communication in order to achieve a specific goal and target. Strategic communication does not only function as a tool of vision and goal interpretation towards targeted audience, but also to achieve both organization’s vision and goal. It act as a centre to ensure a strategy implementation achievement made by the organization. This article will describe and discuss further strategic communication practices based on three focuses; definition, approach and implementation. Based on secondary data and analysis of the findings of previous studies as well as the views of scholars through the field of strategic communication research, It show that strategic communication is a purposeful communication practice managed systematically through planning, implementation and evaluation to achieve organization’s goal and target which is practiced in six forms of approach includes management communication, marketing communication, public relations, technical communication, information communication, information and social marketing campaign in organizational communication