Notice of RetractionBusiness Process Reengineering based on customer relationship management strategy

Abstract

As the market transforming into the "customer-driven" model, the customer resources, to a large extent, become the main resources of competition, as a customer-centric business strategy, customer relationship management can help enterprises to win advantages in the fierce market competition. The main goal of CRM strategy implementation is to change enterprise organization, process and cultural. From the perspective of the strategic significance of business on customer relationship management, this article has formulated the necessity and value of the implementation of BPR, as well as specific implement framework and the problem should be paid attention to in the implementation of the process, moreover, it gives a strategic choice and means for the long-term stable development of enterprises.