Creative tourism development and innovation in Kenya: an entrepreneurship perspective.

Abstract

Abstract This chapter is a contribution to expand the body of knowledge of creative tourism in Africa by providing some insights on creative tourism in Kenya. It reports briefly on research performed in 2018, which had the aim of gaining a deeper understanding of creative tourism in Kenya, starting off from the supply perspective. Fourteen interviews with entrepreneurs of different type of creative tourism related= products and tourists were held in Kenya, mainly around the region of Nairobi. The aim of this chapter is to provide an overview of entrepreneurial innovations in creative tourism using Kenya as a case study, in particular creative tourism activities developed with(in) the Maasai tribe.