A Study On The Recognition Typefaces Of Chinese Characters In Package Design

Abstract

This study designed two experiments to determine whether consumers in countries and region where Chinese characters are used in Japan, China, and Taiwan have different preferences for the packaging of the same written Chinese character font. Experiment 1 integrated 16 types of fonts and conducted a font-impression survey on 90 participants from each country and region through a frequency allocation survey. The results of Experiment 1 were used to further analyze the font preferences through Experiment 2. The one-way ANOVA was used to analyze the two samples from the survey on 60 participants from the countries and region. The results shown in Experiment 1 were as follows: (1) most Japanese people can distinguish their own fonts, (2) bold or handwritten fonts are generally considered non-Japanese font, and (3) some fonts are mixed with other fonts and will not interfere with the judgment of the font. The results of Experiment 2, show that the Japanese have a greater preference for Mincho and Meiryo; the Chinese for Microsoft YaHei, Song, and MingLiu; and the Taiwanese for Round, Official Script, and Art Nouveau. Therefore, future packaging applications can use these font designs for original and regional packaging in specific region.