The Role of Egyptian Travel Agencies’ Websites in Increasing Tourist’s Online Trust

International Journal of Tourism and Hospitality Management Pub Date : 2019-06-01 DOI:10.21608/ijthm.2019.52149

M. Ezzat, Sabreen G. Abd ElJalil, A. Othman

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引用次数: 2

Abstract

Online Trust Is The Base Of Relationship Between Customers And Organizations Such As Travel Agencies’ Websites. Many Tourism Companies Now Actively Use Internet Sites As A Key Marketing And Sales Vehicle For Their Products And Services. Online Relationships In The Tourism Industry Have Become Very Important Throughout The World, With Online Trust Becoming One Of The Most Important Factors That Makes E-Business Successful For Travel Agencies. The Main Objectives Of This Study Are; Identify The Factors Which May Affect Online Represented By Travel Agencies Website In Egypt. Moreover, Explaining The Performance Of The Egyptian Travel Agencies To Increase Tourist’s Online Trust. This Study Applied 6 Interviews As A Qualitative Method With Tourism Experts, Stakeholders And Managers Of Tourism Agencies Websites In Egypt. The Interviews Were Analyzed Through Content Analysis. The Results Demonstrated That The Egyptian Travel Agents Are Constantly Updating Their Websites. In Addition, According To Study Results. 50% Of Egyptian Travel Agents Update Their Websites Daily. The Study Recommends That Government Should Control The Online Relations Between The Tourist And Travel Providers To Protect The Consumer From Illegal Practices In Websites.

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埃及旅行社网站在增加游客在线信任中的作用

在线信任是客户与旅行社网站等组织建立关系的基础。许多旅游公司现在积极利用互联网网站作为他们产品和服务的主要营销和销售工具。旅游业的在线关系在世界范围内变得非常重要，在线信任成为旅行社电子商务成功的最重要因素之一。本研究的主要目的是:找出以埃及旅行社网站为代表的可能影响在线的因素。此外，解释埃及旅行社的表现，以增加游客的在线信任。本研究采用定性访谈法对埃及旅游专家、利益相关者和旅行社网站管理者进行访谈。通过内容分析对访谈进行分析。结果表明，埃及旅行社不断更新他们的网站。此外，根据研究结果，50%的埃及旅行社每天更新他们的网站。研究建议政府应控制游客与旅游供应商之间的在线关系，以保护消费者免受网站非法行为的侵害。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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International Journal of Tourism and Hospitality Management

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