Hong Yu, Osmud Rahman, Dana Marlatt, Zachary Robichaud
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引用次数: 0
Abstract
This study explored aging consumers' multichannel shopping experiences and identified factors that contribute to their satisfaction and shopping well-being. We conducted 13 one-on-one semi-structured interviews with informants 50 years or older in a metropolitan area in Canada and used a deductive approach to analyze the qualitative data. Aging consumers in this study focused on two-channel shopping: brick-and-mortar and online stores. Participants emphasized the interactive engagement with sales associates, window shopping, and people-watching as benefits of the brick-and-mortar experience, in addition to shopping as a tool for socialization and risk-avoidance. For online shopping, participants underscored convenience and also concerns about privacy, security, financial risk, and product quality. Results indicate retailers' transparent practices will contribute to older adults' shopping well-being.
期刊介绍：
The Canadian Journal of Administrative Sciences (CJAS) is a multidisciplinary, peer-reviewed, international quarterly that publishes manuscripts with a strong theoretical foundation. The journal welcomes literature reviews, quantitative and qualitative studies as well as conceptual pieces. CJAS is an ISI-listed journal that publishes papers in all key disciplines of business. CJAS is a particularly suitable home for manuscripts of a crossdisciplinary nature. All papers must state in an explicit and compelling way their unique contribution to advancing theory and/or practice in the administrative sciences.
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