Does the Context of MSPDM Analysis Relevant in Rural Tourism?: Case Study of Pentingsari, Nglanggeran, and Penglipuran

Abstract

This study aims to proof of the presence of variables in Marketing, Sustainability, Participation and Disaster Mitigation (MSPDM) based on research conducted in three tourist destination villages namely Nglanggeran in Gunung Kidul Regency, Pentingsari in Sleman Regency (both of them are located in Yogyakarta Special Province), and Penglipuran in Bangli District, Bali Province, Indonesia. MSPDM analysis is a new method as an alternative to SWOT analysis in community-based tourism planning and needs to be assesed before it becomes commonly understandable method. The methods in the MSPDM analysis quantitatively measure the variables of Marketing, Sustainability, Participation, and Disaster Mitigation from several locations. The searching for these variables is carried out on tourist attractions, existing facilities and infrastructure, and tourism potential that can be displayed in the development area.