Corporate Social Responsibility and Customer Patronage in the Telecommunications Context

Etuk A., Anyadighibe J.A., James E.E., Bassey E.B.
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引用次数: 5

Abstract

This study centered on corporate social responsibility and customer patronage in the telecommunications context. It was conducted to examine the effects of community development, corporate philanthropy, environmental responsibility, legal responsibility and ethical responsibility on customer patronage of telecommunication services. The study adopted survey research design. A structured questionnaire was used to obtain primary data from 246 telecommunication service subscribers. Data analysis was done using descriptive statistics while hypotheses testing was carried out using multiple linear regression. The findings of the study revealed that corporate philanthropy (β = .444; p-value = 0.000 < 0.05) had the highest significant positive influence on customer patronage of telecommunication services, followed in order of relative importance by environmental responsibility (β = .384; p-value = 0.003 < 0.05), community development (β = .352; p-value = 0.000 < 0.05), ethical responsibility (β = .301; p-value = 0.000 < 0.05) and legal responsibility (β = .210; p-value = 0.001 < 0.05). On the basis of these findings, therefore, the study provided practical implications for possible implementation.
电信环境下的企业社会责任与顾客惠顾
本研究以电信环境下的企业社会责任与顾客惠顾为中心。该研究旨在研究社区发展、企业慈善事业、环境责任、法律责任和道德责任对客户使用电讯服务的影响。本研究采用调查研究设计。采用结构化问卷法对246名电信服务用户进行初步调查。数据分析采用描述性统计,假设检验采用多元线性回归。研究结果显示,企业慈善(β = .444;p值= 0.000 < 0.05)对电信服务客户惠顾的显著正向影响最高,其次是环境责任的相对重要性(β = 0.384;p值= 0.003 < 0.05),社区发展(β = 0.352;p值= 0.000 < 0.05),道德责任(β = 0.301;p值= 0.000 < 0.05)和法律责任(β = 0.210;p值= 0.001 < 0.05)。因此,根据这些发现,这项研究为可能的执行提供了实际意义。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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