Exploring the Spread of Urban Culture in Xi'an from the Activity of "The Spring Festival in Xi’an Most Cultural and Traditional"

Abstract

After the slogan of "The Spring Festival in Xi’an Most Cultural and Traditional" was put forward, Xi'an constructed the traditional culture and Xi'an urban culture around the activities of New Year. In this process, the dissemination of urban culture in Xi'an was from the media of geographical position to the content dissemination of new media, which redefined the cultural label of Xi'an as "The Spring Festival in Xi’an Most Cultural and Traditional".