A Perception Study on the Transaction Value and Continuity of NFT in Digital Trade Environment

Abstract

This study sought to understand users' perceptions of transaction value and its continuity using NFT on the premise of a blockchain-based digital trade environment at the same time as the 4th industrial revolution spreads. In reality, since there is a possibility of NFT and risk factors, the model was proposed by combining activation factors and concerns, and in detail, the theoretical model was proposed by setting NFT transaction safety and scarcity as activation factors and legal system uncertainty as concerns. As a result of conducting an empirical analysis along with data collection, significance was found in the path of NFT scarcity on transaction value, but no significant results were derived in the path of transaction safety on transaction value. In addition, the moderating effect of uncertainty in the legal system was found to be limited. The implications of the research results are that it is desirable to find integration in fields such as NFT-based bills of lading, certificates of origin, and trade contracts in a digital trade environment.