Red Tourism and the Revitalization and Development of the Old Revolutionary Areas in Sichuan

Abstract

Red tourism, as a form of tourism and education, has attracted much attention in recent years. The old revolutionary area is a classic destination of red tourism. Developing red tourism in the old revolutionary area has unique advantages in revitalizing the development of the old revolutionary area. However, for different old revolutionary areas, there should be specific development ideas and plans. Aiming at this problem, based on the definition and significance of red tourism, the general situation, characteristics and development goals of the old revolutionary areas in Sichuan and Shaanxi, through literature research and field investigation, this paper explores the ideas of promoting the revitalization and development of the old areas through the development of red tourism: Sichuan province and Shaanxi province should adhere to the principle of mass participation and government leadership, scientifically protect and develop excellent products. Taking red as the main body and combining characteristics, these two provinces should enhance regional cooperation and corporate cooperation, strengthen publicity and building brands. Keywords—Red tourism; Old revolutionary areas in Sichuan and Shanxi; Revitalization and development