Social Networking of Owner-Managers in Small Accommodation in Malaysia: Implications for HRD

Victoria Jonathan
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Abstract

Small accommodation providers are challenged to grow their business due to their limited resources. Although social networking is suggested to assist organization growth, few studies have focused on how owner-managers in the Malaysian hospitality industry network and the value they attach to it. This paper presents findings of 10 in-depth interviews of social networking motivation and barrier of owner-managers of small accommodation in Kuching, Malaysia. The findings show that the owner-managers were motivated by the perceived organizational and personal benefits of networking with others. However, issues such as social competence and business concerns were identified as barriers that may limit their participation in networking. To overcome these issues, it is suggested that educators, policymakers, and trade associations work together with the owner-managers to address their specific development and resource needs.  Keywords: Social networking; small firm; SME; entrepreneur; Malaysia
马来西亚小型住宿业主经理人的社交网络:对人力资源开发的启示
由于资源有限,小型住宿供应商在发展业务方面面临挑战。虽然社会网络被建议协助组织成长,但很少有研究集中在马来西亚酒店业的业主经理如何网络和他们附加的价值。本文介绍了10个深入访谈的结果,在古晋,马来西亚的小住宿业主经理的社交网络动机和障碍。研究结果表明,业主经理受到与他人建立联系的组织和个人利益的激励。然而,社会能力和商业问题等问题被确定为可能限制他们参与网络的障碍。为了克服这些问题,建议教育工作者、政策制定者和行业协会与业主-管理者共同努力,解决他们具体的发展和资源需求。关键词:社交网络;小公司;中小企业;企业家;马来西亚
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