How do fans purposively create information to promote a celebrity? An analysis of fans' information practices and literacy improvement

IF 2.4 3区管理学 Q2 INFORMATION SCIENCE & LIBRARY SCIENCE

Library & Information Science Research Pub Date : 2022-07-01 DOI:10.1016/j.lisr.2022.101170

Qiuyan Guo

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引用次数: 2

Abstract

Fans purposively creating information aiming specifically to inform the public positively about a celebrity has become a significant practice within contemporary Chinese fan culture. “Celebrity promotion” information creation offers an important opportunity to understand how people intentionally create information beyond internal user groups and existing information needs. Based on unobtrusive observation and semi-structured interviews, findings show that fans create positive online content and conduct offline advertisements to boost a celebrity's specific works, reputation, and fan base. Fans also intentionally develop strategies and improve their information literacy to make informational materials more visible and appealing, while critically separating “celebrity promotion” from enjoyment-centered fandom activities. As fans adapt to the current information environment, the intentionality of their practices stems from beliefs that 1) they are the actor(s)’ shareholders/partners and 2) by creating “promotion” information, fans can achieve their goal of helping the actor(s).

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粉丝如何有目的地创造信息来宣传名人?粉丝信息实践与素养提升分析

粉丝有目的地创造信息，专门向公众宣传名人的正面信息，已经成为当代中国粉丝文化中的一种重要做法。“名人推广”信息创造提供了一个重要的机会来了解人们是如何有意地创造超出内部用户群体和现有信息需求的信息的。基于不引人注目的观察和半结构化访谈，研究结果表明，粉丝们会在网上创造积极的内容，并在线下投放广告，以提升名人的具体作品、声誉和粉丝基础。粉丝们也会有意识地制定策略，提高自己的信息素养，使信息材料更加可见和吸引人，同时严格地将“名人宣传”与以享受为中心的粉丝活动区分开来。随着粉丝对当前信息环境的适应，其行为的意向性源于这样一种信念:1)他们是演员的股东/合作伙伴;2)通过创造“推广”信息，粉丝可以实现帮助演员的目标。

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来源期刊

Library & Information Science Research INFORMATION SCIENCE & LIBRARY SCIENCE-

CiteScore

4.60

自引率

6.90%

发文量

期刊介绍： Library & Information Science Research, a cross-disciplinary and refereed journal, focuses on the research process in library and information science as well as research findings and, where applicable, their practical applications and significance. All papers are subject to a double-blind reviewing process.