Reputation of Poland in the Public Opinion of the Countries of Europe at the Beginning of the 21st Century in the Studies of the Institute of Public Affairs

Oleksandr Neprytskyi, Łukasz Donaj, O. Romanov
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Abstract

Relevance of the topic of the research is determined by the necessity to systemize the works on the study of the reputation of the Republic of Poland during the period of transformation finalization and negotiations on accession to the European Union, which will allow to use them in the future both for the scientific and research work as well as for the application of best practices of national branding in Ukraine. The aim of the article is to study the content and value of the studies of the Institute of Public Affairs dedicated to the topic of reputation of Poland in the countries of Europe at the beginning of the 21st century. Methodology of the research is based on the combination of general (analysis, synthesis, generalization) and specific (historical-genetic, historical-typological, historical-systemic, sociocultural) scientific methods with the principals of historicism, systematicity, scientificity and verification. The Institute of Public Affairs was one of the leading analytical centers of the Republic of Poland. The studies, conducted by the Institute, have shown what reputation Poland and the Polish had in the public opinion of the countries of Europe during the phase of active negotiations on the country’s accession to the EU. The IPA’s experts analysed the information about Poland provided by the European media. The researchers provided extensive empirical data as well as the analysis of the theoretical aspect of reputation formation and illustrated the functioning and shift of historical stereotypes. Conclusions. According to the results of the studies of the Institute of Public Affairs, at the very beginning of the 21st century the country had a reputation during the negotiations on the accession to the European Union, which was caused by negative stereotypes. This situation could have been rectified (and in the end, it was rectified), as the historical stereotypes are slowly eliminated, however, they are being changed under the influence of contemporary reality. Mass media play a significant role in this process, being the mirror of public mood and an instrument for shaping it. At the same time, a positive image of Poland was formed in the public opinion of Ukraine, however, Ukraine itself had a bad reputation among the population of Poland, which should have served as an implication for the representatives of the Ukrainian governing elites to take the necessary similar steps.
在公共事务研究所的研究中,波兰在21世纪初欧洲国家舆论中的声誉
研究主题的相关性取决于在转型最后确定和加入欧洲联盟谈判期间对波兰共和国声誉研究的工作进行系统化的必要性,这将允许在未来将其用于科学和研究工作以及乌克兰国家品牌最佳实践的应用。本文的目的是研究公共事务研究所致力于21世纪初波兰在欧洲国家声誉的研究内容和价值。研究方法以历史决定论、系统性、科学性、可验证性为原则,将一般科学方法(分析、综合、概括)与具体科学方法(历史-遗传、历史-类型学、历史-系统、社会文化)相结合。公共事务研究所是波兰共和国主要的分析中心之一。该研究所进行的研究表明,在波兰加入欧盟的积极谈判阶段,波兰和波兰人在欧洲国家的公众舆论中享有什么样的声誉。国际图联的专家分析了欧洲媒体提供的有关波兰的信息。研究者提供了大量的实证数据,并对声誉形成的理论方面进行了分析,说明了历史刻板印象的功能和转变。结论。根据公共事务研究所的研究结果,在21世纪初,该国在加入欧盟的谈判中声名狼藉,这是由负面刻板印象造成的。这种情况本来是可以纠正的(最终也纠正了),因为历史的刻板印象正在慢慢消除,但在当代现实的影响下,它们正在发生变化。大众传媒在这一过程中扮演着重要的角色,它既是公众情绪的镜子,又是塑造公众情绪的工具。与此同时,波兰在乌克兰的公众舆论中形成了一个积极的形象,然而,乌克兰本身在波兰人民中的名声不好,这应该是乌克兰统治精英代表采取必要的类似措施的暗示。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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