Countermeasures of National Culture in the Context of Cultural Globalization

Abstract

While the pace of globalization is speeding up, cultural globalization comes into being. In the wave of cultural globalization, the survival and development of national culture have attracted increasing attention and discussion, which has built the time background for the “going out” cultural strategy. The Belt and Road Initiative promotes in-depth communication in economy, trade and culture among countries along the route, aiming at integration and common development. Therefore, in the multicultural collision environment, facing the impact of foreign culture, how to develop national culture has become a hot issue. In the face of the "double-edged sword" of cultural globalization, the right concept should be openness and inclusiveness, diversity and coexistence, mutual respect and learning, as well as common development. On the premise of sticking to both the nationalization foundation and globalization orientation, and under the guarantee of improving cultural policies, the strategy of organic and dynamic integration of domestication and foreignization is considerably necessary in translation activities, involving different languages and cultures, so as to promote national culture to go out smoothly. Keywords—Cultural globalization; national culture; cultural and language strategies; translation strategies