The influence of movie's quality on its performance: evidence based on Oscar Awards

Weiling Zhuang, Barry J. Babin, Qian Xiao, M. Păun
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引用次数: 16

Abstract

Purpose – The purpose of this paper is to develop and empirically test a new framework that shows how different signals of movie quality along with key control variables affect consumers’ post-consumption evaluations, critics’ reviews (CR), and movie box office revenues. Design/methodology/approach – The data set consists of a sample of 332 movies released between 2000 and 2008. Regression was used to test the study hypotheses. Findings – The results suggest that the three signals of movie quality exhibit different effects on three movie performance measures. Of the three cues, the peripheral quality signal is positive related to movie box, moviegoers’ evaluations (ME), and CR. Furthermore, star performance quality is positive related to both ME and CR. Surprisingly, overall quality signal does not display any influence on movie performances. Research limitations/implications – The primary limitation is the use of cross-sectional study design and future research should apply for time-series technique to t...
电影质量对票房的影响:基于奥斯卡金像奖的证据
目的-本文的目的是开发并实证测试一个新的框架,该框架显示了电影质量的不同信号以及关键控制变量如何影响消费者的消费后评价,评论家的评论(CR)和电影票房收入。设计/方法/方法-数据集由2000年至2008年期间发行的332部电影样本组成。采用回归分析对研究假设进行检验。研究结果表明,电影质量的三个信号在三个电影表现指标上表现出不同的影响。在这三个线索中,外围质量信号与电影盒子、观影者评价(ME)和CR均呈正相关,而明星表演质量与ME和CR均呈正相关,令人惊讶的是,整体质量信号对电影表演没有任何影响。研究的局限性/影响-主要的局限性是使用横断面研究设计,未来的研究应应用时间序列技术来验证…
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