Research on Brand Building of Green Agricultural Products in Guizhou Against the Backdrop of Supply-side Reform

Abstract

Supply-side structural reform requires that the work should focus on improving the effective supply and high-end supply of products. It is necessary to put forward new ideas for brand building and change the way of development and building. Due to the constraints of natural conditions, the brand building of green agricultural products in Guizhou is unreasonable and inappropriate. Based on the perspective of brand niche and the relevant literature, this paper summarizes the basic problems existing in the brand building of agricultural products in Guizhou. What is more, considering the main body of brand building, the whole industrial chain of product production and the factors of brand building, this paper puts forward the “trinity” path of the brand building of green agricultural products in line with the theory of brand niche. This paper enriches the theoretical application of brand niche and has reference significance for brand building practice. Keywords—Supply-side reform; Green agricultural products; Brand niche; Brand building