INTERTEXTUALITY OF PERFUME AND COSMETIC NAMES

Abstract

texts (text blocks) encountered in prior experience. Intertextuality in perfume and cosmetic text constructions may be represented in three different models. The first model happens when the brand text block is common for text constructions. The second model takes place when the brand text block and the genitive text block are common for text constructions. The third model is realized when the brand text block and the basic text block are common for text constructions. The first model is classified as a singlet type of intertextuality. The second and the third models belong to a dublet type of intertextuality according to the number of common text blocks. As intertextuality is responsible for the discrimination of text types as classes of texts with typical patterns of characteristics, the perfume and cosmetic text construction is classified as a segment of goods names reflecting qualitative and quantitative parameters and belongs to the descriptive text, its pattern is a frame. There is a definite correlation and connection between nominative components of the nominative complex, text blocks of the text construction and frames which contain common sense knowledge about some central concept. A brand nominative component and text block are reflected in the possessive frame. A basic nominative component and text block are reflected in the object-item frame. A genitive nominative component and text block are reflected in the taxonomic frame. A functional-descriptive nominative component and text block are reflected in the actional frame. Some frames are divided into subframes. A taxonomic frame has an existential subframe. An object-item frame contains a comparative subframe. An actional frame is divided into locative, qualitative and quantitative subframes. The integrated perfume and cosmetic nominative complex bears the necessary information and the text construction as the biggest communicative unit creates the communicative background.