Social Media Marketing: An Evolutionary Trends in E-Commerce

Abstract

Social Media Marketing (SMM) as an online advertising and digital marketing is a consumer base technology and an act of advertisement and marketing through which the use of web technology and email to make direct sales transactions via Electronic Commerce is being made. It offers marketers the prospects and opportunities to generate leads that would help with channels of communication which in turn leads to better visibility. These transactions can also be done using the traditional channels of communication such as radio, television, newspaper, journal, and other means. The research will examine the impact of social media in the context of e-commerce and to ascertain the extent of influence this medium have on users purchase intents, and talk on the issue of cyber security of this interfaces and to bring the comparisons between these two traditional and social media marketing and through data collection techniques, we then test and analyze the research model and come up with its related hypotheses. Conclusively, at the end of the research, findings will suggest some implications and recommendations for researchers and practitioners. E-Commerce has evolves through the years as an accepted mean of business transaction, and the same can be said of social media marketing in which the channel of communications has gone beyond a way to connect with family and friends, to becoming a conduits to riches and wealth. Key Terms: Social Media Marketing, Traditional Media Marketing, Cyber Security Risks, ECommerce