NAMA-NAMA KAFE DI MALANG RAYA: BENTUK, MAKNA, DAN REFLEKSI SOSIOKULTURAL

Abstract

This study aims to identify linguistic forms as expressions of meaning and sociocultural reflection in the names of cafes in Malang Raya with an anthropological linguistic approach. This research is qualitative-quantitative. One hundred names as data were provided with look-note techniques, written texts, community artifacts, and digital ethnography, then classified according to the research problem. Data analysis was carried out using the distributional method; referential and ethnographic-domain equivalent methods; reflective-introspective methods and interpretations; and descriptive statistics. The results of the analysis are presented formally and informally. Based on the research results, linguistic forms include changes in phonemes, adaptations, walikan language, substitutions, contractions, and assimilation at the phonological level; language codes, contractions, abbreviations, affixations, and compound words at the morphological level; and Explain-Explained phrases and Explained-Explain phrases at the syntactic level. The names refer to the domains of social environment, time orientation, activity, management identity, geography, biotic, character, expression of love, nature, pointer, complement, and astronomy. These names reflect socio-political changes, public space, third-wave coffee discourse, market share, lifestyle, identity, affiliation, and cinema hegemony.