Relevance, Need, and Opportunity

Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy Pub Date : 1900-01-01 DOI:10.4018/978-1-5225-6307-5.CH021

J. Cuevas, J. M. Plascencia, Jonás Larios Deniz, Norma Angélica Verduzco Ceballos, Claudia Alejandra Velázquez García

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Abstract

This chapter shows the results of the market study developed at the request of the Faculty of Economics of the University of Colima, interested in participating in the online education environment, to know the demand that would have a Bachelor's degree in economics, under this modality. To carry out the analysis, there was the participation of 425 people who voluntarily answered a multiple-choice survey in person. Based on their answers, the aim is to identify, as mentioned above, the demand that a new distance education offer (online) would have for the economy area. Additionally, the chapter offers a review of the Mexican public policy in which these types of initiatives are framed; reflections on the environment and trends of development of online education and didactic-pedagogical trends in the area. This case study can be useful for researchers in the educational area who wish to know about online initiatives in countries with developing economies.

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相关性、需求和机会

本章展示了应科利马大学经济学院的要求进行的市场研究的结果，该学院对参与在线教育环境感兴趣，以了解在这种模式下拥有经济学学士学位的需求。为了进行分析，有425人自愿亲自回答了一项多项选择调查。根据他们的回答，目的是确定，如上所述，新的远程教育提供(在线)对经济领域的需求。此外，本章还审查了构成这些倡议的墨西哥公共政策;对网络教育发展的环境和趋势以及该地区教学教学趋势的思考。这个案例研究对希望了解发展中国家在线倡议的教育领域的研究人员很有用。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy

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