THE IMPACT OF DIGITALIZATION ON STARTUPS IN THE SOUTH-EAST REGION OF ROMANIA

Abstract

The crisis generated by the COVID-19 pandemic around the world, including in Romania, accelerated processes that had been started for a long time, but which were progressing slowly. The representatives of the business environment hope for an emphasis on the digitization of the fiscal administration, for a new perspective on business models. Romania's startups are lagging in adopting digital technologies, according to DESI 2020 report. The biggest gaps are in the digitalization of internal organizational processes. Businesses with the highest level of digitization and digitalization secure opportunities at twice the rate of the least digitized ones. We conducted a study to identify the implications of social platforms and digitization in the development of entrepreneurship among young people. The researched aspects were the motivations for using the Internet and social platforms, the impact of digitalization on collaborative platforms in Romania and the connection between the Romanian entrepreneurial ecosystem and digitalization.