INFLUENCER MARKETING: CONCEPTS, PRACTICES, AND STRATEGIES: AN OVERVIEW

Rahul Singh, Diwakar Tiwari, Harshita Tiwari
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Abstract

Influencer marketing is a powerful method that uses the popularity, credibility, and influence of social media influencers to promote brands, products or services to engaged audiences. Influencers have a positive impact on customer acquisition and sales. Brands can use influencer marketing practices to connect with their target audience and achieve their marketing goals. This paper is based on available literature and research material published in journals, books, websites, and blogs. The present paper gives clear picture regarding influencer management. The definition of influencer is Influential Marketing (IM) is the most important new marketing approach in a decade for professionals at the forefront of purchasing decision making. In this paper, we give a brief overview of the concepts and practices of Influencer Marketing (IM). This paper discusses the practices and strategies of IM and discusses how brands and marketers can effectively use the power of influence to connect authentically with target audiences and achieve marketing objectives
影响者营销:概念、实践和策略:概述
影响者营销是一种强大的方法,它利用社交媒体影响者的知名度、可信度和影响力,向参与其中的受众推广品牌、产品或服务。影响者对客户获取和销售有积极的影响。品牌可以利用网红营销实践来联系他们的目标受众,实现他们的营销目标。本文基于发表在期刊、书籍、网站和博客上的现有文献和研究材料。本文对网红管理给出了清晰的描述。影响力营销(IM)是近十年来最重要的新营销方法,对处于购买决策前沿的专业人士来说。在本文中,我们简要概述了影响者营销(IM)的概念和实践。本文讨论了IM的实践和策略,并讨论了品牌和营销人员如何有效地利用影响力与目标受众建立真实的联系,实现营销目标
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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