DETERMINING THE LEVEL OF MOTOR-TRANSPORT ENTERPRISE PARTNERSHIP RELATIONS ON THE BASIS OF STRATEGICALLY ORIENTED DIRECTIONS OF MANAGEMENT

Abstract

Management of relations with partners of the enterprise is impossible without determining the level of relations with each group of partners and selection of key partners of the enterprise, which actualizes the systematization and generalization of existing scientific approaches to assessing the level of interaction with certain types of partners. Theoretical studies of existing methods of assessing the relationship with consumers, suppliers, staff and other types of partners of the company showed the presence of a relatively small number of works, which set out different approaches to assessing the level of interaction. In solving this problem, the tools of the generalized desirability function are used. The article offers a developed approach to assessing the level of inter-organizational relations of the enterprise with partners in the field of road transport. There are three basic strategically oriented areas of relationship management with partners: the company’s attitude to the partner (partner value); partner’s attitude to the enterprise (partner loyalty); the prospect of the relationship between the company and the partner. The main directions of evaluation according to the proposed characteristics are given, which reveal these directions for optimal use of opportunities in providing and developing motor-transport enterprise (MTE) partnerships. A system of indicators for assessing the level of MTE relationships with the main types of partners (both external and internal) has been formed. An algorithm for estimating the level of MTE relationships with individual partners is proposed. A scale for assessing the relationship of MTE with partners based on the definition of the category of the relationship level in accordance with the value of the generalized desirability function. For a visual assessment of the level of MTE relations with partners, it is proposed to use a matrix built in three-dimensional space, along whose axes there are complex indicators for assessing the level of interaction, which are strategically oriented areas of partner relations management. The offered methodical bases of an estimation of relationship with partners allow to estimate a level of relations with all types of partners, to group them on a level of relations, choose key partners, develop strategies of mutual relations, and form individual relations with key partners.