Using IPA Model for Ensuring Sustainable Development in the Rural Tourism Destination

Proceedings of the 2nd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2020) Pub Date : 2020-12-12 DOI:10.2991/assehr.k.201209.008

Nuryasman Mn, Kartika Nuringsih

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Abstract

The IPA is a useful model to analyze the level of importance and performance of various key factors from the point of view of consumers. It is used to overcome the problems in managing visitor satisfaction in the tourism villages at Kulon Progo, Yogyakarta. The study involves the seven dimensions with a total of 25 attributes including accommodation and restaurants, accessibility, quality of life, tourism services, entertainment facilities, heritage and cultural services, and ecological services. 150 visitors in Pulepayung, Kedung Pedhut, and Sungai Mudal were involved in this study. The result shows 13 items in the second quadrant can be managed to satisfy the tourists while two items in the first quadrant must be improved to meet the visitor expectations. However, it is found nine attributes in the third and one in the fourth quadrant. The destination managers can use for improving the tourist satisfaction on the tourism village destinations.

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运用IPA模式确保乡村旅游地可持续发展

IPA是一个从消费者的角度分析各种关键因素的重要程度和表现的有用模型。它被用来克服在日惹Kulon Progo旅游村管理游客满意度的问题。该研究涉及住宿和餐饮、可达性、生活质量、旅游服务、娱乐设施、遗产和文化服务以及生态服务等7个维度，共25个属性。pullepayung, Kedung Pedhut和Sungai Mudal的150名游客参与了这项研究。结果表明，第二象限的13个项目可以满足游客的需求，而第一象限的2个项目需要改进才能满足游客的期望。然而，在第三象限发现了9个属性，在第四象限发现了1个属性。目的地管理者可以利用旅游村目的地来提高游客的满意度。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Proceedings of the 2nd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2020)

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