Using Smartphone in Batik and Traditional Textile: Intention Measurement and TAM Approach

Abstract

The development of mobile internet services allows more and more consumers to adopt smartphones as their main communication device. This study focuses on the application of TAM to determine the level of willingness of batik and textile craftsmen to use smartphones and the variables in TAM that influenced the willingness. The population of the study was batik and textile craftsmen in the region of Bayat, Klaten, Central Java, with 243 samples using 30-question questionnaires with the answers measured on 1-5 Likert scale. The results of data analysis used the GSCA software. From the eight hypotheses proposed, it can be seen that there are two hypotheses which are not proven to be influential. Technical support is not statistically significant for the variable of ease of use. The findings in this study strengthen the TAM2 technology acceptance theory. Management support has an effect on the variable of usefulness. This finding is consistent with or strengthens Igbaria’s technology acceptance theory (1997). Social Influence does not have a significant effect on usefulness. The results of this study do not support the TAM technology acceptance theory since this research was conducted when smartphone was no longer a new technology. Keywords— ease of use, usefulness, TAM, Mobil Internet Service