CONCEPTUAL APPROACHES TO TOURISM DEVELOPMENTIN POST-CONFLICT TERRITORIES

Abstract

Problem Statement and Purpose. The issue of development of post-conflict territories and restoration of the post-conflict economy is one of the fundamental issues in international scientific research. Recently, it has also become relevant for Ukraine, which is looking for ways out and solutions to the problems of the postconflict eastern territory. The article deals with one of the possible ways to revive the post-conflict eastern territory, namely the development of Tourism. Data & Methods. The main objective of the presented study is to determine conceptual approaches to the development of post-conflict territories on the example of the revival of the tourism industry in the Luhansk and Donetsk regions of Ukraine. In order to achieve the goals and objectives of the study, general scientific and special methods of Geographical Science were used, including methods of analysis and synthesis, generalization, philosophical and dialectical. Results. Among the conceptual approaches to the development of post-conflict eastern territory are noted: the growing role of the service sector, improving the business climate and business activity; increasing the share of high-tech industrial sectors; changing behavioral stereotypes of economic entities; effective use of regional potential; development of alternative energy; environmental modernization of production and introduction of energy-saving technologies in production; large-scalegreening of the territory not only settlements, but also the adjacent steppe natural zone; carrying out restructuring works at closed coal and other industrial enterprises; reclamation of numerous waste heaps. It is proposed to step up the development of domestic tourism, taking into account these conceptual approaches. Specific proposals are presented for the possible introduction of the proposed conceptual approaches to the formation of a healthy lifestyle among the local population, as a guarantee of the development of human capital in the affected territory. The article notes that education is of great importance in this, so it is the younger generation that is emphasized. It is proved that conceptual approaches to the development of tourism in the post-conflict eastern territories will contribute to the processes of socio-economic recovery of the region, and further scientific research will contribute to the implementation of programs and strategies for post-conflict development and normalization of the situation.