Development of art, culture, and literature attractions for millennial generations

Abstract

This article discusses the great potential of Tengku Amir Hamzah Stabat Park in Langkat Regency, Indonesia. The potential of the park can be used as the development of a new tourism phenomena by creating a cultural tourism market. The Langkat Malay community is known to have a high culture, but the influence of globalization causes cultural degradation. The development of cultural tourism is going to used because it is related to extracting traditional values. The trend of tourists today is a new experience through an unknown cultural heritage. The method used is descriptive-qualitative. Data were obtained from in-depth interviews, observations, FGDs, books, and other official sources. This article used cultural tourism, sustainable tourism, and creative economic development theories. The results showed that Tengku Amir Hamzah Stabat Park could be developed as an artistic, cultural, and literary attraction. The Millennial Generation of Langkat Regency still has an interest in the cultural heritage of Langkat Malays, therefore it needs to be preserved as the unique values of the region and used as tourist attractions at the local level. Tengku Amir Hamzah's work should be understood from a new perspective. The Industrial Revolution 4.0 is closely related to the development of cultural tourism.