Local Government’s Integrity and Strategy in Tourism Development Based on Creative Economy in Kerinci Regency

Abstract

The purpose of this research was to formulate local government’s integrity and strategy in tourism development based on creative economy in Kerinci Regency, Jambi Province. This research will provide solutions and strategies to improve the economy of the local community, considering that Kerinci regency tourism is designated as tourism branding for Jambi Province. With the formulation of policies, it is expected to be able to boost the income of the community around the middle to lower class economy, considering that the majority of people are farmers and gardeners. The research method used in this study was descriptive with qualitative analysis. Data collection was carried out by means of technical interviews with the government of Kerinci Regency such as the subdistrict head, village head, tourism agencies, business actors, local communities and tourist attractions. Data were also collected through observation and study documentation. The analysis technique used in this study was interactive analysis where the data collected was then reduced, presented, and concluded. It is hoped that this research can contribute for the development of tourism-based creative economy which is able to combine natural beauty, culture, culinary delights and local products in Kerinci Regency.