Review of Post-COVID-19 Tourism Marketing Partnership Opportunities Between Australia and Pakistan

Strategic Cooperation and Partnerships Between Australia and South Asia Pub Date : 1900-01-01 DOI:10.4018/978-1-7998-8657-0.ch011

Farooq Haq, Anam Syed Maheen

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引用次数: 1

Abstract

This chapter presents a deliberation on an opportunity for tourism marketing partnership between Australian and South Asia, with a focus on Pakistan. Tourism being the star performing industry across the globe has faced unprecedented crash due to COVID-19. Post-COVID-19 market opening relies heavily on the fundamental option of partnerships between governments and private players. The tourism demand has triggered partnerships between government and private agencies across various countries that have convergence in areas of culture, politics, and economy. Australia and Pakistan are among the countries who do not have geographical proximity, but they enjoy congruence in agriculture-based economy and sports-based entertainment. Moreover, both countries have diverse tourism resources serving travelers in hedonistic, mountain, snow, spiritual, sports, and events. This chapter highlights the types of tourism marketing that could be facilitated in a post-COVID-19 environment between Australia and Pakistan and phases involved in the partnership essential for meeting United Nations SDGs.

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新冠肺炎疫情后澳大利亚与巴基斯坦旅游营销合作机会回顾

本章介绍了澳大利亚和南亚之间旅游营销伙伴关系的机会，重点是巴基斯坦。由于新冠肺炎疫情，作为全球明星产业的旅游业面临着前所未有的崩溃。2019冠状病毒病后的市场开放在很大程度上依赖于政府和私营部门之间的伙伴关系这一基本选择。旅游需求引发了各国政府和私营机构之间的合作关系，这些合作关系在文化、政治和经济领域具有融合性。澳大利亚和巴基斯坦属于地理上不接近的国家，但它们在以农业为基础的经济和以体育为基础的娱乐方面享有一致性。此外，两国都拥有丰富的旅游资源，为游客提供享乐主义、山地、雪域、精神、体育和赛事等服务。本章重点介绍了在2019冠状病毒病后的环境中，澳大利亚和巴基斯坦之间可以促进的旅游营销类型，以及对实现联合国可持续发展目标至关重要的伙伴关系所涉及的各个阶段。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Strategic Cooperation and Partnerships Between Australia and South Asia

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