A Cognitive Study of the Color Metaphor of Yellow

Abstract

A metaphor is the substitution of unknown things by familiar or perceptible things. Traditional linguistic theory regards metaphor as a rhetorical device and metaphorical linguistic transformation as an inter-lingual transformation at the rhetorical level. Cognitive linguistic theory holds that metaphor is not only a linguistic phenomenon but also an important cognitive way, which provides a new study of language cognition and transformation. From the perspective of cognitive linguistics, this paper analyses metaphorical phenomena and explores the transformation of metaphorical language to deepen readers' understanding of metaphorical language and broaden the scope of application of metaphorical techniques.