Research on Value Co-creation in China Based on Knowledge Map

Abstract

The research on predicting value co-creation through the linear trend equation model of publication volume will continue to grow in the future. Based on the knowledge graph theory, using Cite space software, using the core journals and CSSCI journals in CNKI as data sources, by drawing keyword co-occurrence knowledge graphs and analyzing emergent words, it is identified time scenarios, research hot-spots and future development trends of “value co-creation" evolution. It is found that: "value co-creation" fits the background of China's economic development; service-dominant logic, the Internet, evolutionary games, and cross-border e-commerce platforms are still the current research hot-spots of value co-creation; case studies and simulation are the main research methods; Combining the background of the Chinese era, these will become future research trends, such as the background of the digital economy, customer participation and interaction, customer- dominant logic, stakeholders and conflicts of interest, and value co-destruction, etc.