GREEN TREND OF STRUCTURAL CHANGES AND BUSINESS INITIATIVES FOR THE SUSTAINABLE DEVELOPMENT OF THE ECONOMY AT THE GLOBAL AND NATIONAL LEVELS

Abstract

The article examines the content and features of the green economy. The principles of sustainable development and the formation of a green economy are analyzed. The scientific foundations of ensuring sustainable development and the green trend of structural changes are substantiated. Business initiatives related to the sustainable development of the economy at the global and national levels have been studied. The basic principles of the implementation of the green economy model in Ukraine have been formed. The goal of the green growth policy is to create added value with little loss to the environment, as well as conditions for innovation and investment capable of tapping into new sources of economic growth. The tool of the green economy is the implementation of reforms aimed at introducing the most effective principles, mechanisms and models of management of socio-economic processes in the countries of the world. At the same time, the practical implementation of the model of sustainable development, which provides an integral combination of economic efficiency, social justice, resource balance and eco-safety, should become an unconditional imperative of society. Sustainable development involves the synergy of three components – economic, social and environmental. The concept of the green economy is designed to ensure a more harmonious coordination between these components, primarily due to resource and energy efficiency, as well as the participation of the business sector. The identification and active implementation of Ukraine's innovative development priorities in the green format should contribute to strengthening the image of Ukraine at the global and European levels as a country with significant scientific and educational potential, capable of creating high-tech products. The success of Ukraine's innovation policy on the global market should be determined not only by the amount of investment it receives from outside, but also from internal sources for the development of high-tech production, the dynamics of the growth of the export share, and the increase in the interest of foreign companies and highly qualified specialists to cooperate with Ukrainian enterprises.