SEARCH FOR MUSEUM ARCHITECTURE IN THE MODERN CONTEXT OF A CREATIVE CITY

Abstract

The article is devoted to the search for optimal ideas for the transformation of National Art Museums into multifunctional cultural formations based on the modern modernization of the museum as a creative constant of the creative industry. In the complex of tasks related to the improvement and optimization of exhibition activities, its relationship with the needs of the visitor, the theme of the formation of the architecture of complete museum buildings and the reconstruction of existing ones to ensure their dominance and communication with urban communities and creative spaces of urban historical areas is of particular importance. In a comprehensive analysis of the ways of transformation of art museums due to the improvement of aesthetic canons and especially necessary at the time of hypertrophied globalization of the so-called "gadget contacts" to ensure real full-fledged communication within the human community and with the artistic achievements of generations at various stages of the development of societies. The artistic image of a museum building or complex plays an important role in the interaction between the museum space and the visitor, and it is the architecture of the museum that seamlessly "draws" the visitor into the unique world of artistic heritage, introduces the concentration of creative creativity, separating it from the routine of everyday life in the city society.