The Factors Influencing Millennials' Continuance Intention to Use Subscription Video-on-Demand (SVoD) in Jakarta

Abstract

Developments in information and communication technologies disrupt the traditional media ecosystem. New media has led to the emergence of many digital platforms such as SVoD. SVoD has become very popular nowadays all over the world. Therefore, this paper aims to reveal the determinants of intention to use SVoD based on the technology acceptance model, The design of this study was a quantitative method using non-probability convenience sampling that tested 90 usable respondents that fit the sample criteria for Structural Equation Model (SEM) through smart-PLS. From the result earned from Path Coefficients, we discovered that knowledge, self-efficacy, perceived ease of use, attitude, and compatibility affect the continuance intention to keep using the SVoD. However, in this study, the perceived usefulness variable did not have any impact on the continuance intention to use SVoD.