Poland: history and development trends of the book industry

Abstract

The article examines the history and some current trends in the book industry in Poland. The origin of the Polish printed book, the formation of the publishing market in modern conditions, the peculiarities of publishing, distribution and reading of the book in Poland are analyzed. The production of Polish books by thematic categories, state support of book publishing is shown. It is proved that book distribution in Poland is entirely based on Western advertising technologies, the search for new ways of distributing the book, the dominance of private companies in the book market.