Study on Relationship between Reopening Time and Per Price and Number of Comments Based on Regression Analysis and Adjustment Effect Test

Zongwei Li, Xiaoling Tong, Yanhui Zhang
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Abstract

Since the outbreak of COVID-19, it has had a direct and profound impact on social production and people's lives. The national economy has even stopped for a while, and the catering industry is one of the most obvious industries. This paper collects the store information and comments of the public comment platform from December 2019 to September 2020. In terms of comments, word vector is constructed by word 2vec algorithm, and the thesaurus of epidemic prevention measures is obtained by cluster analysis; In terms of data, in addition to obtaining the detailed page information of public comments, the time period for all catering stores to close down and the time interval for store reopening shall be determined according to the monthly comments. Finally, the mechanism of the number of online reviews, per price and epidemic prevention measures affecting the reopening time is discussed by using regression equation analysis. The results show that the number of online reviews represents that the stores have a certain anti risk ability to a certain extent, so that catering enterprises can resume business quickly; The higher price positioning of stores can meet the safety psychology of consumers during the epidemic.
基于回归分析和调整效果检验的重开时间与单价、评论数关系研究
新冠肺炎疫情发生以来,对社会生产和人民生活产生了直接而深刻的影响。国民经济甚至停滞了一段时间,餐饮业是最明显的行业之一。本文收集了2019年12月至2020年9月公众评论平台的店铺信息和评论。在评论方面,采用word 2vec算法构建词向量,通过聚类分析得到防疫措施词库;在数据方面,除了获取公众意见的详细页面信息外,所有餐饮门店的停业时间和重新开业的时间间隔都要根据每月的意见来确定。最后,通过回归方程分析,探讨了网络评论数、单价和防疫措施对重新开放时间的影响机制。结果表明,网上评论的数量在一定程度上代表了门店具有一定的抗风险能力,使餐饮企业能够快速恢复经营;门店较高的价格定位可以满足消费者在疫情期间的安全心理。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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