«EVALUATION OF CORPORATE SOCIAL RESPONSIBILITY DEVELOPMENT LEVEL ON THE EXAMPLE OF JSC «CARLSBERG UKRAINE»

Abstract

Corporate social responsibility (CSR) includes not only a variety of theories but also a number of controversial and difficult approaches. It has become an essential element of the business world over the last two decades. As a result, cooperation between business and society has strengthened. Earlier, enterprises were mostly concerned with economic results of their activities; today, on the contrary, enterprises have to consider ethical, moral, ecological and social consequences of their work. CSR and maintaining high ethical standards are not optional but compulsory for all enterprises. There exists a certain influence of a private sector on workforce, consumers, society, environment, business opponents, investors, stockholders and other interest groups. This article is devoted to methodological approaches for determining the influence of stakeholders on the functioning of enterprises and ensuring the level of corporate social responsibility. Based on our research, key stakeholders groups were identified for corporate social responsibility for individual enterprises and organizations, as well as their impact on shaping various aspects of corporate social responsibility for these groups. The research was based on the use of a stakeholder the matrix, which is used to display and identify key stakeholders in corporate social responsibility and to determine the levels of corporate social responsibility for specific groups. The process of globalization has intensified, competition has grown all over the world. The tendency of companies to be socially responsible and gaining competitive advantage is becoming an important factor for corporate social responsibility practices. Today there is a strong link between strategic management and CSR. Consequently, the concept of CSR becomes a part of the strategy of each modern company. CSR acts as the main principle of the company's activities, which is applied on a permanent basis in relations with the interested parties. At the moment, it should be associated with the system of strategic and corporate governance, which includes nonfinancial risk management, social investment, and stakeholder relations. Without such a strategic management tool as CSR, it will be difficult for business to stay ahead of the business and form a complete business model that is fully responsive to challenges of time. The purpose of the article is to study the methodological approaches for assessing corporate social responsibility and provide recommendations for their improvement. In the field of the study was also the impact of the strategy of corporate social policy on the activities of enterprises, as well as determining the factors and ways to increase the efficiency of the enterprise through the introduction of an integrated management system, taking into account CSR. CSR may turn into one of the most efficient instruments for practical realization of the stakeholder theory. Stakeholders provide organizations with necessary resources for achieving their business goals, influence corporate activity and productivity of enterprises. As a result of their relationships with these organizations, the stakeholders win or lose.