Empirical Analysis of New Media Industry Development from the Perspective of Industry Convergence: Based on the Pooled OLS Model

Abstract

With the continuous development of Internet technology, industrial convergence is the inevitable trend of the development of new media industry. In this paper, we use the provincial panel data of China from 2014 to 2018, take the market integration index of radio and television industry as the explained variable, and market demand, technical factors and government regulation as the explanatory variables to construct the Pooled OLS model to explore the restrictive factors of the integration and development of new media industry. It is found that the scale of Internet users in market demand and the proportion of engineers and technicians in technical factors have significant negative effects. In other words, as the scale of Internet users increases, or the proportion of engineers and technicians increases, the degree of market integration increases. In addition, the stronger the government control, the lower the degree of market integration.