Emotional Crowdfunding Blurbs Lead to Success (of the Campaign, at Least)

Abstract

Using a dataset of 150,011 projects from Kickstarter, we analyse factors that influence the success of a campaign. Projects launched in March, on a Sunday mentioning positive words are most likely to get funded. Results show that goal amount, day of launch, category of project, and duration of the project are statistically significant. We find the use of certain words is correlated (p<0.1) with the success and overachievement of the project. Invoking positive words such as 'please','thanks', 'father', 'together', 'ease','new' has a positive effect.