IDENTIFICATION AND VALORIZATION OF TOURIST MOTIVES - CASE STUDY OF THE OLD TOWN OF DUBROVNIK IN ILIJAŠ

Abstract

The subject of research is the identification and valorization of tourist motives - a case study of the Old Town of Dubrovnik, in the area of Ilijaš municipality. Tourist motives form one of the three basic elements (attractive, communicative and receptive) that are important for undertaking tourist movements. The goal of the research is to show the tourist value of the Old Town of Dubrovnik by analyzing all elements of tourism valorization. Also, the goal is to determine the courses of action that can be taken through the process of tourism planning in order to increase its overall tourist value. In addition to the assessment of tourist value, the evaluation of tourist potential belongs to the domain of spatial planning (special purpose spatial planning), so the choice of evaluation procedure depends on the purpose of valorization. The identification and valorization of tourist motives on the example of the Old Town of Dubrovnik will be realized on the basis of field research, GIS methodology and relevant methodologies for the evaluation of tourist motives. When evaluating the tourist motive, the following constitutive elements were taken for evaluation: tourist location, attractiveness of the motive, ambience, construction and compatibility. The application of GIS has a very important role in the entire process of identification and valorization of tourist potentials and tourism development planning. The assessment of the total tourist value is based on spatial data that includes physical-geographical (relief characteristics, hydrography of the area, etc.) and social-geographical characteristics of the area (compatibility, proximity to traffic routes, proximity to emission centers, etc.), and is based on the application of modern geoinformation technologies. Field research was supplemented and validated research results obtained from cabinet research and research based on the application of geoinformation technologies. In relation with the previously mentioned analyses, the relevant methodology for the evaluation of tourist motives will be applied, based on the evaluation of the constitutive elements of tourist value. The implemented methodological procedure will provide an insight into the touristic value of the Old Town of Dubrovnik, as well as the directions of action aimed at its increasing.