Digital Economy Through E-Commerce in Agriculture in Indonesia

Abstract

—Agriculture potential resources which very abundant in Indonesia must be responded with martketing digitalization of its product. Digital economy which developed rapidly in this several years must be utilized with the production of agricultural products in Indonesia by farmers to maximize it’s potential. This research is conducted by literature study. Digital economy will support agriculture activity to give wellfare to human life. To manage agriculture well, farmers must adapt in the middle of change of economic pattern because of Covid-19 pandemic. Digital economy through e-commerce can solve the problem. Agricultural products can be marketed toward consumers to give direct wellafe to farmers.