Towards an understanding of design leadership

J. Riedel, K. Pawar, A. Beltagui
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Abstract

This paper aims to explore leadership styles in relation to the management of design. The paper is based on the analysis of data collected during a multiple-case study of the role of design in business. The study involved interviews with senior managers in six case companies. The paper proposes a typology of design leadership, which defines some characteristics of different leadership styles. Design can make an important contribution to the commercial success of firms (Black and Baker, 1987, Rothwell, 1992, Walsh et al., 1992, Sentance and Clark, 1997, Hertenstein et al., 2005). For many managers, however “an excessively narrow view of design hinders a broader, more strategic approach towards its management” (Schneider, 1989). There are arguments that design is misunderstood (von Stamm, 2004) or neglected by “design illiterate” managers (Kotler and Rath, 1984). In some companies, however, design is valued by managers and is key to the success of the business. Verganti (2008) cited examples of successful, design-intensive firms such as Alessi, whose management style nurtures the creativity of designers.
了解设计领导力
本文旨在探讨与设计管理相关的领导风格。这篇论文是基于对设计在商业中的作用的多案例研究中收集的数据的分析。这项研究采访了六家案例公司的高级管理人员。本文提出了设计型领导的类型学,定义了不同领导风格的一些特征。设计可以为企业的商业成功做出重要贡献(Black and Baker, 1987, Rothwell, 1992, Walsh et al., 1992, Sentance and Clark, 1997, Hertenstein et al., 2005)。然而,对于许多管理者来说,“过于狭隘的设计观点阻碍了更广泛、更具战略性的管理方法”(Schneider, 1989)。有观点认为设计被误解了(von Stamm, 2004)或被“设计文盲”管理者忽视了(Kotler和Rath, 1984)。然而,在一些公司,设计受到管理者的重视,是业务成功的关键。Verganti(2008)引用了一些成功的设计密集型公司的例子,如Alessi,其管理风格培养了设计师的创造力。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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