Role of Digital Media in Achieving Sustainable Development in the Arab World

Abstract

Digital media is an important means of effecting change and development within societies in general and considers the strong link between the various interactions that can arise between members of these societies. Media is a concept with multiple meanings and goals, as it deals with studying, downloading and describing the treatment of various social, political, economic, and environmental, health and other phenomena that govern the process of steady development that the world is witnessing in various fields. Digital media in particular - in the modern era - plays important and influential roles in the lives of individuals and societies, as it is entrusted with the responsibility to shed light on the various initiatives and plans that are proposed related to cognitive and behavioral awareness processes that in turn lead to the development of society in general. This study sheds light on digital media technology’s role in achieving sustainable development in the Arab world. Nowadays, digital media has become a vital element, which helps governments and organizations direct their messages to their audiences and create the desired social development and change. Moreover, the study clarifies that many Arab countries still suffer from poverty, illiteracy, backwardness, and environmental issues despite the massive progress of the sustainable development movement in the Arab world right after (RIO)'s declaration. Besides, the study defines the limitations that mostly hinder sustainable development programs. The study also determines the most critical requirements for achieving sustainable development in the Arab world within the digital media framework.