A Study on the Effect of Government Housing Policy and Personal Investment Propensity on Investment Satisfaction and Re-investment Intention: Focused on MZ Generation

Abstract

This study analyzed using a structural equation model to analyze the impact structure of the government's housing policy and individual investment propensity on investment satisfaction and re-investment intention for investors with housing investment experience among MZ enerations who emerge as an important investment class at various rapid changes in the housing market. As a result, supply policy characteristics were derived in the first place, location characteristics in the second place, financial policy characteristics in the third place, tax policy characteristics in the fourth place, and economic characteristics in the fifth place, and environmental characteristics did not have a significant effect. This study has theoretical and academic significance in terms of diversity and differentiation of the study in that it conducted the study on specific subjects such as the actual investment experience in the housing market and the MZ generation.