Opportunities for Market Repositioning of Divergent Eco-Tourist Products in a Dynamic External Environment

Abstract

The article aims to outline specific opportunities for market repositioning of eco-tourist products in conditions of strongly dynamic external environment. In reference to this, authors’ own research approach has been used for generating creative suggestions by way of divergence. In the research experiment there took part students – future experts in the field of tourism, who are close to the modern interpretation of the threats and opportunities stemming from an ecologically problematic external environment.